SWOW! What does it mean? It stands for So Well On the Way! It is also a word that means feeling great, full of confidence and swagger. It says you are on the right track.  You’ve assessed where you are (Same Old Stuff) and envisioned WOW (Well On the Way) which is where you would like to be. Now you are SO Well On the Way, taking action and reaching your goals. Select from our SWOW swag to let the world know.